An increased interest in promotional games delivered through the Internet and by cell phone has been the latest growing trend. Sponsors can keep costs down — and customers entertained — by bringing games to the Web. It is a very cost-effective way to reach more people wherever they are, either at home or at work, because it’s all done digitally.

This helps to improve both execution and reporting. On-pack codes have become a popular driver to get consumers online or phoning.Promotional Games also give the added benefit of giving everyone that plays some type of prize in the form of a coupon or savings on a future purchase.

This is a great way to increase trial of new products or to drive incremental traffic to a retail location or website. The following is a list of standard game tactics in the promotional industry, both online and off-line, that can be used to achieve a variety of objectives.